The advent of OTT has disrupted the entertainment sector. It has made it convenient, accessible and affordable for a wide range of users to watch movies. Anyone with a mobile phone and internet connection can get a seated movie anywhere in the world. The demand for high quality content is increasing day by day as the common man is able to access the OTT platform from their home.
Shakeel Hashmi of Big Curtains Media is all set to launch its OTT channel called TALKIEZ, which will be available for download and subscription in early 2021. Shakeel Hashmi, founder of TALKIEZ and Big Curtains Media, is involved with film distribution and marketing pens. From India and abroad since 2008, and he is fully skilled with this industry.
How is TALKIEZ different from the rest?
Telkis is not a regular OTT platform like everyone else out there. You can call it OTT Plus – the personalization of content and recommendations based on looking at history is what makes the OTT experience especially beneficial for the common man. Our subscription rates are very affordable out of the pocket of the common man in the industry. I believe that on the OTT platform you have to give the broad viewing experience that TALKIEZ provides. In addition to movies and web series we have different segments. We also have a Friday special feature to recreate the excitement of Friday’s screening in theaters. Moreover, OTT can help content reach millions of potential customers at a fraction of the cost. Nowadays, customer preferences are evolving, and this is definitely the best time to refine your strategy. Over the last year or two, the whole pattern of how people view OTT has changed significantly. The same audience that enjoyed surfing for free TV or opting for free content on YouTube is now willing to pay a higher price for better quality online streaming services.
What kind of content will be available on TALKIEZ?
We are more inclined to promote Indian entertainment content, and promote talented entertainment artists than established stars. We are focusing on genres that are popular with Indian audiences such as horror, thriller and suspense, so a large part of the media library on telcos will be a variety of movies and web series in this category. We are currently working on a revolutionary project that will completely change the vision of the industry and the audience and lead people to a whole new kind of content. TALKIES will also soon show a memento that I am sure people will love. My team is working very hard for its development, so wait and see – that’s the thing. Also, we’ve researched, created and acquired a lot of quality content that will be available for seamless streaming so that privileged viewers can see all that new content on Talkies.
– Devanshi Shah
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