Gujarat’s new tourism policy has been announced from January 1, 2021 to March 31, 2025. Gujarat Chief Minister Vijay Rupani has announced the policy. Earlier, the state government had announced the tourism policy 2015-20. More than 441 applications were received for registration of tourism units. Of these, more than 286 units are operational. The operative period of this policy is completed in March 2020. The Gujarat government has not announced how much has been invested in it.
15 percent growth
The number of tourists coming to Gujarat has increased. In the last 9 years (2009-2018) the number of tourists has increased at a rate of 15% CAGR. Which has also surpassed the growth rate of 12% of the total number of tourists in India. Gujarat ranks in the top 10 tourist destinations in terms of attracting local tourists.
Caravan Tourism, Medical Tourism, Wellness Tourism, MICE Tourism, Adventure and Wildlife Tourism, Coastal and Cruise Tourism, Religious / Spiritual Tourism as well as Rural Based Experience. Incentives have been announced.
A dedicated Gujarat Tourism Desk will be set up at International Airports. Tourists will be given Gujarat Tourism Cards or e-vouchers. Unique and less explored products showcasing art and culture will be promoted. Purchase of local handloom and handicraft products by foreign tourists will be encouraged.
Rs.4000 salary for guide
Will assist hotels, resorts and tour operators in hiring tourist guides. A maximum financial assistance of Rs.4000 per person per month will be provided by the State Government for 6 months.
15% capital subsidy on purchase of e-vehicles, 25% capital subsidy for construction of public charging stations for e-vehicles, 50% reimbursement of fees paid for obtaining green building certification, 50% of fees paid for tour operators for obtaining international certification etc. Included.
Capital subsidies and other financial assistance have been announced for caravan tourism, rural fairs, high priority tourism centers, MICE events, adventure tourism, river cruises in river lake areas.
Financial incentives for hotels, resorts, convention centers, wellness resorts, theme parks and amusement parks, tourism hospitality and training institutes, beehives / cottages / log huts as well as tour operators are announced in this policy.
1 – 15% capital subsidy (maximum Rs. 2 lakhs) will be used to promote the use of e-vehicles
2- 25 per cent capital subsidy to be given for development of public charging stations for e-vehicles
3 – 50% of the certification fee will be reimbursed for sustainability
4 – To increase the number of foreign tourists, a discount of up to a maximum of Rs 20,000 will be offered on purchases made through e-vouchers or Gujarat Tourism Card.
5 – Discount will also be given on investment in hotels registered under CoT (Commissioner of Tourism).
6 – 15% capital subsidy (maximum Rs. 10 lakhs) will be available for caravan tourism to promote special tourism projects.
7- River cruise tourism will be promoted with 15% capital subsidy (maximum Rs. 25 lakhs).
Financial assistance up to Rs.4000 per guide per month for 8-6 months.
9 – Gujarat’s indigenous culture, dance, handlooms, handicrafts etc. will be displayed to the tourists by organizing rural tourism fairs with financial assistance of up to Rs. 5 lakh per annum for Gujarat’s culture program.
Establishment of various hotels at designated high priority tourism centers with 10 – 20% capital subsidy will be encouraged.
The MICE sector will be encouraged by providing all facilities for the establishment of convention centers by providing land on 11 – 15% capital subsidy and lease.
12 – Financial assistance for MICE events up to Rs. 5 lakhs and up to Rs. 2 lakhs.
13 – 15% capital subsidy for adventure tourism equipments, maximum Rs. 15 lakhs will be given.